How to Maintain Satisfied Customers

When Sam Walton first opened up Wal-Mart, he did it because he wanted to create a store that everyone could go to get everything they need. He wanted a “one stop shop” so he created one. Business was rough in the beginning. However he knew one business truth that helped him become one of the most successful business owners in the world. Sam Walton knew that in a business, “There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."

Walton knew the importance of customer satisfaction. If you’re not happy with a business, what do you do? You take your business somewhere else and tell all your friends how horrible that company treated you. You don’t waste your time with a business that treats you like crap. You find a company that understands that the customer deserves to be listened to and respected.

So how can you maintain satisfied customers in your business?

Step one: Realize that without your customers, you have no business. If you know this, then everything else will fall into place.

Step two: Use customer satisfaction survey software. Customer satisfaction surveys allow you to monitor how your customers feel about your business. It lets them tell you what they like and dislike, and what you need to change or improve to make them happy. Customer satisfaction surveys also give your customers the ability to add their testimonials about your product or service. Testimonials give consumers who are new to your site the privilege of seeing what previous customers have to say about your business. It is free, quality advertising.

Step three: Act quickly on any of the negative survey information provided by customers. If a customer tells you your products are too expensive, do your best to lower costs or revise your pricing structure and thank them for their input. If the customer says your employees were rude, reprimand and train your employees to provide excellent customer service. Then compensate the customer for having received poor service. Using customer survey software will only helps your business if you act upon what the customers tell you.

If you want to maintain satisfied customers, start by understanding how important consumers are to your company and act upon their thoughts and opinions. If you do this, your customer loyalty will increase just like Sam Walton’s did.