Building Positive Customer Relationships through Happy Employees

What do you think is the most important aspect in running a successful business?

Is it the profit? Is it the quality of the products? Is it the advanced marketing techniques? Or could it be the number of loyal customers acquired through the relationships forged with happy employees? Most successful businesses excel at all of the above.

Gordon Bethune, with Continental Airlines, spoke about the success of their company and all others. He said, “I like to think that a lot of managers and executives trying to solve problems miss the forest for the trees by forgetting to look at their people -- not at how much more they can get from their people or how they can more effectively manage their people. I think they need to look a little more closely at what it's like for their employees to come into work every day."

What he points out as potentially being the most important aspect of a successful business is the inter-connected, intra-personal/social relationship among company leaders, their subordinates and their customers.

A business will not continue to generate income without loyal customers. And loyal customers are created just as much by the value of the product as by the high level of personalized, professional service they receive – if not more so.

Customer loyalty should be every business’ ultimate goal. When your customers become loyal to your business, they will spend their money with you, hence generating larger, more consistent profits. Your employees are the face of your company. They are the people the customers see, talk to, and get their products from. Your employees should all feel happy when coming to work everyday so that they will spread their positive attitudes, energy and knowledge about the product and company to your customers.

Reviewing your company’s positive customer relationships can be done easily by utilizing customer satisfaction survey software for honest ratings and reviews. Customer relationship software helps you understand how loyal your customers are and how well your happy employees have treated them. It allows you to know what changes you need to make in order to improve your customer relations and sustain customer loyalty.