The Advantages of Social Commerce

With recent economic tightening and uncertainty, many businesses are looking to cut corners and find less expensive ways to reach their customer base. In today’s world, where much of our business seems to be more and more online, the rise of social commerce is meeting many of these companies needs.  Social proof companies like Shopper Approved can give online businesses a open look as to their business’ online effectiveness.

For the most part, online advertising is much less expensive than advertising on television, radios, newspapers and magazines. In fact, businesses are able to build virtual store fronts on social media sites like Facebook, Twitter, YouTube, MySpace, and others without any monthly rent or lease program. Just build the page or profile and you can stay for free.

Of course, to advertise on these sites and search engines, there are fees. But most are relatively inexpensive. Placing ads on social media sites is a cheap alternative to standard advertising and it’s growing more popular as more and more people realize the popularity and easy access to social commerce consumers. Since there are millions of consumers online daily, it makes sense to use a percentage of your business’ marketing dollars for online networking and advertising.

The advantage of advertising on social media sites is that ads can be assigned to show up based on a user's profile preferences. Basically, social commerce is a form of indirect social media marketing that allows you to make more money online, without having to waste money purchasing television time, or a spot in the New York Times. But it is also a good location to build upon advertising money spent on TV commercials, for example. A TV commercial placed online has the potential of being seen millions of times for free.

Social commerce rating and review programs like Shopper Approved are also advantageous because they give businesses insightful information on their consumers’ responses to products, service, and overall buying experience. So if you’re business doesn’t have an online presence yet, it’s time to get with the twenty-first century and start taking advantage of all the financial benefits e-commerce has to offer.