The Purpose of Website Reviews

Do you have an online business up and running? If you already have your website set up, that is great! However, you want to be sure that your website is user-friendly and that it is doing what it needs to do to attract and keep customers on your website. Website reviews provided by previous customers give you the opportunity to find out what your customers think about your website and see how many of them are planning on purchasing even more of your products. It also gives you the opportunity to display favorable reviews on your website for new visitors to evaluate.

Did you know that the average customer is only on a website for about 33 seconds? That usually isn’t enough time to buy a product or even look at many offers, unless the page is taking the customer to the exact page they need to be to make the purchase.

You can find out how long customers stay on your site by using software like Google Analytics. Software programs like these can tell you where your visitors live, what pages they visited, and even if they purchased your product. They can tell you who many people visited your site this month vs. last month and even what day was your most visited.

What these analytical software programs can’t tell you is if the visitors who became customers were happy with the purchase or not. Only website review and rating software like Shopper Approved can do that.

The purpose of a website review from current or previous customers is to help you, the business owner, be even more successful online. Website reviews are a great way to allow customers to rate and review your website, letting you know what they like and dislike. With information from the reviews, you are then able to edit your webpage, improve your product and fine tune your service department.