The Importance of Social Commerce

A friend of mine wants to start up his own online business. Last year he attempted to start his own clothing line, but the profit he made was not worth the work he put in. So now he wants to do something simpler and only work online. Before he gets started though, he needs to understand the importance of social commerce.

But what exactly is social commerce? Social commerce is those sections or divisions of business that uses 

social media sites, directories, and other online sources that support social interaction of customers, business owners, and collaborators. It increases traffic generation and creates a larger potential for profit for online businesses by marketing to interested consumers.

If you are an online business owner, make sure that you are utilizing online marketing and social media optimization tools to accurately and prominently display your business. Here are some of the best ways to increase your potential for online profits. 

1. Network, Network, Network! With social commerce and social media, you have to be seen online. This means, among other things, using article and submission sites and increasing your page rank with Google and other search engines. It means using fun, entertaining, and enthralling means to capture the attention of online visitors. The more you are seen online in a positive, memorable manner, the more money you will make.

2. Value your customers! Customer feedback is essential to obtaining customer satisfaction with an online business. Review software like Shopper Approved generates customer satisfaction surveys that can drastically increase online sales through improved communication with customers while creating customers out of visitors through testimonials and high ratings. Customer surveys are important with every online business because they give your customers the chance to critique your business as well as provide positive testimonials to promote your company.

3. Post Positives! When ever you receive a positive customer testimonial that promotes your business put it online! Customers trust other people’s opinions more than your own, so show off to the world the great things your customers think about your business and your sales will sky rocket. 

Understanding and performing social commerce will increase your online sales.