What is the Best IIS Log Analyzer?

Before you can determine what is the best IIS Log Analyzer, we should first know exactly what IIS Log Analyzers are and what they do.

IIS stands for Internet Information Services, and was originally created by Microsoft. It is a web server software application that can integrate with part of the Windows Server family of products. IIS is also the third most popular web server in the world because of its easy access and compatibility options.

Now there are hundreds of different IIS Log Analyzer Software programs out there, so my goal is to help you know what qualities to look for in an IIS Log Analyzer.

1.      Content—IIS Log Analyzers are used primarily as informational logs. The best ones will have Alerts, warnings and fatal errors, typically lumped together into a “single error log,” but they can be split into specific types of errors and include sources. All of these alerts are essential with your IIS Log Analyzer for you to be able to know exactly what is going on with your computer and websites.

2.      Format—The best IIS Log Analyzers should use a format that is easy to understand. The whole point of logs is to help you break down the back end information that occurs with your websites and computer to help you better understand your traffic generation and marketing techniques. Logs can either be created in a text or binary format. Most people prefer the text format because it seems to be the easiest with which to work.

3.      Source—IIS Logs come from everywhere; from applications and the system, to libraries and drivers. The source is used as a way for users to classify the information and data they receive from logs. One example is that most security systems may have their own log or their log can define the system where and how information is updated. It is important to find an IIS Log Analyzer system that is designed to be the best for your business; one that will help you easily understand where data is coming from and where it is going.

Remember to look for IIS Log Analyzers benefits like:
                    Content- How many alerts are available?
                    Formatting—Do they offer Text formats or just Binary? And
                    Source—Do they tell you where data is coming from?

Once online business owners find a IIS Log Analyzer that is easy to understand, they will be able to see more information about their website, improve their business and be more successful.

Make More Money Using SIEM Tools

Are you a business owner that wants to make more money with your online business? SIEM tools can help!

Let’s answer a few common questions to help you better understand what SIEM Tools are and how they can help you.

1.         What does SIEM stand for? Security Information(or Incident) and Event Management.

2.         What are SIEM Tools? They are tools that provide real-time analysis of security alerts generated by network hardware and applications. 

Basically, they will help organize all information from web analytics software so that online business owners are able to better understand what they can do to increase their traffic generation, helping them make more money.

3.         Why are SIEM Tools important? SIEM tools areuseful for many reasons, a few of their capabilities are:

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Data Aggregation – This will provide the ability to consolidate monitored data through networking sources and web logs to help avoid missing crucial events.

o   This will also help website owners be able to catch any errors in the way that they are currently bringing clients to their websites to help increase traffic generation.

·         Correlation – Another great thing about SIEM Tools is that they help businesses find common attributes and will automatically link together these correlations into meaningful bundles. This technology will help organize website data to help their IT department know how to improve websites.

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Alerting – SIEM Tools are designed to automatically alert business owners of correlated events and production alerts so that they can address issues immediately.

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Retention – As a business owner, it is important to be able to obtain customers and then strive to do whatever it takes to keep them loyal to the brand and the business. SIEM solutions will store historical data for long-periods of time to provide the necessary information to retain needed data. Not only will SIEM tools provide information for business owners to be able to improve their website and business, but it will also retain all documentation for your records, just in case.

Although SIEM tools are a very crucial part of running a successful online business, they are often over-looked and misunderstood. By understanding how Security Information and Event Management can help you organize web analytics, online businesses will be able to increase their traffic generation and overall profits.

The Importance of Social Commerce

A friend of mine wants to start up his own online business. Last year he attempted to start his own clothing line, but the profit he made was not worth the work he put in. So now he wants to do something simpler and only work online. Before he gets started though, he needs to understand the importance of social commerce.

But what exactly is social commerce? Social commerce is those sections or divisions of business that uses 

social media sites, directories, and other online sources that support social interaction of customers, business owners, and collaborators. It increases traffic generation and creates a larger potential for profit for online businesses by marketing to interested consumers.

If you are an online business owner, make sure that you are utilizing online marketing and social media optimization tools to accurately and prominently display your business. Here are some of the best ways to increase your potential for online profits. 

1. Network, Network, Network! With social commerce and social media, you have to be seen online. This means, among other things, using article and submission sites and increasing your page rank with Google and other search engines. It means using fun, entertaining, and enthralling means to capture the attention of online visitors. The more you are seen online in a positive, memorable manner, the more money you will make.

2. Value your customers! Customer feedback is essential to obtaining customer satisfaction with an online business. Review software like Shopper Approved generates customer satisfaction surveys that can drastically increase online sales through improved communication with customers while creating customers out of visitors through testimonials and high ratings. Customer surveys are important with every online business because they give your customers the chance to critique your business as well as provide positive testimonials to promote your company.

3. Post Positives! When ever you receive a positive customer testimonial that promotes your business put it online! Customers trust other people’s opinions more than your own, so show off to the world the great things your customers think about your business and your sales will sky rocket. 

Understanding and performing social commerce will increase your online sales.