Create a Successful Business Through Customer Service Surveys

Successful businesses are successful because they know that excellent customer service increases profits. One man who started off as just a small entrepreneur, just like many of us, is now legendary in his industry and in the world of business. John Ilhan created Crazy John’s mobile phone company. He is known as one of Australia's biggest mobile phone retailers and according to the BRW Young Rich List, as of 2003 if was the richest Australian under 40 years of age (2003), with assets worth about $300 Million!

One perception that helped him become so successful so quickly was the fact that he was known for creating great customer service through published customer satisfaction rates. The perception that nearly all of his clients were happy clients made it seem as if everything John did, he did to generate happy customers, which of course followed with equally high customer satisfaction rates and reviews.

John recognized that the mobile phone industry was a difficult industry to succeed in because of the almost overpowering competition. He said, “It is a very, very tough market. So unless you do a really good job, you buy the right products from the manufacturers, you service the customer, they keep coming back, they bring their friends in, it’s all about numbers, numbers, numbers.”

So how do you know what products are the right products to purchase from manufacturers?
How can you tell if you are successfully serving the customer?
What are the best ways to increase customer loyalty and increase those numbers?

The answer? Use online customer service surveys.
Customers will tell you what product they want to purchase.
Customers will tell you if you are providing exceptional service.
When they know that you have their best interests at heart, customers will tell their friends and family about your business which will increase sales and customer loyalty. Increasing the number of people you serve all has to do with serving the few customers you start with in a spectacular fashion.

Customer service survey forms can provide your customers with the opportunity to communicate with you. When they know you care, customers will provide honest feedback, which will help you improve your products and service.