Positive Customer Interaction Increases Sales

How many of us have ever eaten at McDonalds? I’m going to guess that everyone reading this article has eaten there at least once. Even if it may not provide the healthiest of food or our first choice in dining, McDonalds is still growing after all these years. Ray Kroc had the passion for creating a vast restaurant empire and his vision was carried out further than even he could have imagined.

Perhaps because he started out with great self-motivation, initiative, and with an innovative idea, he became successful. The fact that he focused on providing positive customer interaction to his franchisees, vendors, and customers kept him successful.

In the beginning, as Ray was just starting out, he said, “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.”

You will always be able to find new ways to succeed and create an even larger, better company if you have 

the passion for what you do. Ray Kroc’s rules of achieving success by creating a quality product at a reasonable price, promoting a clean environment, and a providing a positive experience with every customer interaction should be our rules for success as well.

Our customers keep our business in business. Interacting with your customers in the same way that Ray Kroc knew we should, by making them feel that “everything we do – we do for them,” is the best way to ensure a successful business.

Successful customer interactions really do increase sales. If our customers are happy, people will spread the word and more customers will flock to our businesses. Now that our customers have access to social media sites and online customer rating and review software, and with almost every US adult owning a cell phone with calling and texting capabilities, the good word spreads even faster and much more often. With outstanding customer service and consistent positive interactions, you and your company has the chance to be just as successful as Ray Kroc was with McDonalds.