In the case study, two different but identical websites were
shown to consumers; one with a security
trust seal, and one without. They tested the sites over a 2 week span to
see which website could increase their traffic generation the most, and what
factors, if any, made that website more appealing to customers.
They found that the website with the trust seal increased
their conversion rate by 400%! With this study they found some of the key
factors that are needed to increase your website’s conversion rate:
1.
Have a secure Trust Seal placed at the top of
you website for all your customers to clearly see. You will want to make sure
that the Trust Seal is placed in its own section on your site so it won’t
distract from the main focuses of your website.
2.
Have a secure Trust Seal also posted on your
checkout page. More consumers purchased products when they knew that their
credit card information was secure. It is something that is mostly subconscious
to customers, but has proven to work for online business owners time and time
again.
Business owners, social media experts and visual
optimization professionals have found that time and time again you will
increase your traffic generation, conversion rates, and profits by having a secure trust seal on your website.
In this case it was a 400% increase!
Walang komento:
Mag-post ng isang Komento