How Trust Seals Increase Your Business

 

As you know, much of what we do today we do online. Businesses now have Facebook pages that customers can “like” and be made aware of promotions and new products through status updates. Companies also “Tweet” on Twitter stating things like: “ClearanceSale/Hot NewItems/50%Off.” This is how many businesses today choose to market their brands.

Because of this, nearly all businesses have a website, whether or not they actually sell products online. To start, they purchase a URL and domain name and find some company to host it. Then they find a design company and create a beautiful, functional, easy-to-navigate website which, by itself immediately increases their chance for success.

By creating a business website, Facebook page, Twitter account, etc., businesses are able to let people all over the world know about whom they are, what they sell, and why we should buy their products. Having an online presence has proven to increase customer bases by providing a free report or digital product simply by asking for a person’s email address to access the free gift.. This is one way that today’s business world continues to evolve.

Multiple surveys and case studies have shown that the #1 way to entice online consumers into purchasing products is to have a secure website. Having a secure websiteis more than just having an SSL certificate. It also means daily vulnerability scanning which checks for loop-holes hackers could use to gain access to the website.

These scans should be accompanied by a trust seal which demonstrates to individuals visiting the website that the site is clean and free of security vulnerabilities. The trust seal shows a consumer that you are compliant with the Payment Card Industry (PCI) and that you care about the safety and security of the shopper’s personal information and any private data they might need to enter.

A recent Trust Seal survey showed that for businesses that displayed a security-related trust seal on their website garnered the following results during the first full month of visibly demonstrating their concern for safety:

1.     At least a 7.5% Increase in conversion rate,

2.     An average increase of 4.0% in average order size, and

3.     A Minimum of 11.9% increase in net revenue.

And because most trustworthy trust verification seals offer a substantial guarantee – including Doubling Your Money Back, there really is no risk on the part of the business owner to display the security seal and scan the site against vulnerabilities – especially when you consider that being PCI compliant is no longer mandatory.