Website Security Proves Invaluable!

Last month“Visual Website Optimizer” ran contests to have their consumers predict which situation would produce a 400% increase in customer conversions online. They received over 50 entries.

In the case study, two different but identical websites were shown to consumers; one with a security trust seal, and one without. They tested the sites over a 2 week span to see which website could increase their traffic generation the most, and what factors, if any, made that website more appealing to customers.

                                                                                                        

They found that the website with the trust seal increased their conversion rate by 400%! With this study they found some of the key factors that are needed to increase your website’s conversion rate:

1.      Have a secure Trust Seal placed at the top of you website for all your customers to clearly see. You will want to make sure that the Trust Seal is placed in its own section on your site so it won’t distract from the main focuses of your website.

2.      Have a secure Trust Seal also posted on your checkout page. More consumers purchased products when they knew that their credit card information was secure. It is something that is mostly subconscious to customers, but has proven to work for online business owners time and time again.

Business owners, social media experts and visual optimization professionals have found that time and time again you will increase your traffic generation, conversion rates, and profits by having a secure trust seal on your website. In this case it was a 400% increase!

Trust Seal Credibility

Did you know that it is required by the Payment Card Industry (PCI) that all online ecommerce businesses must be consistently conduct a security scan on their site and provide a secure check out for their customers. Some business owners think it is a pain and a waste of time and money to be PCI compliant. But companies like Trust Guard have turned a perceived negative into two proven and valuable positives.

Trust Guard provides business owners with trust seals that they proudly display on their websites. These seals are small images that, when hovered over or clicked on open up a certificate that explains all of the company’s efforts to keep the information provided by online consumers safe and secure.  Here are the two benefits of displaying trust seals on your website:

1.      When customers see all the effort you have made to keep your site safe, they will trust you.

2.      Because they trust you, they are more likely to purchase your products and services.

In fact, several third-party tests have repeatedly shown that sales and profits increase by at least 15.28% in just the first month of displaying trust seals. For example, say you own a small part time business that brings in just over $2,000 per month. By adding a trust seal to your website, stats have proven that you are expected to make at least $300 more each month without any additional cost in advertising.

The reason why business profits automatically increase, just by adding a secure trust seal to your site is because people trust them. When customers visit your business online, they are interested in what products and services you offer. But that doesn’t ensure the sale.

Often, it is only when consumers visit a website that displays a secure trust seal, that visitors unfamiliar with your brand will take a chance on you and purchase your products.

Trust seals give your website more credibility. They tell your consumers that you have the ability to offer them quality products and services and that you are a business that they can depend on.

Trust seals are simple to add to your website – all you do is copy and paste some HTML code. They are affordable. They build your business’ credibility and can substantially increase your profits. All around they offer a “win, win” for you and your online visitors.