I am a young entrepreneur venturing to
own my own dance studio. I have the studio, mirrors, costumes, dance shoes,
music and everything else I need to get started except for a high number of
clients. Currently, the studio I am taking over only has 50 dancers enrolled. But
in order to just break even with all expenses, I need at least 120 clients.
Clearly, I need to find an effective way to market my new
business, so that I can increase my client base. However, since I am just
starting up, I also do not have a lot of extra money to spend marketing my
business.
So, I did some research to find the best ways to promote my
new business without spending a lot of money. What I found is that today, in
the business world, my new business needs to be seen online. Today, everyone
searches for just about everything online – even dance studios for their
children.
This led me to research how to get started online. Did you know that you can buy a domain name
for $10 a year then host it –get
your business posted online – for only $5 a month?It
is true!
You can also get started by simply creating free Facebook,
Twitter, YouTube, Linked-In and Blog accounts for your business. Having
multiple online locations (social networking sites and a website) enables more
people to be able to see your brand name, products and services online;
therefore increasing the awareness others have of you and your business.
The reasons why you want to have a personal website along
with the social networking sites is that they help validate your business. If a
client finds you on Facebook or Twitter, for example, it increases the chances
of them finding your business’ site online. However, if you do not have an official
website, your business will look less credible.
Having an official online website, builds your
creditability. It will also help you to increase your page rank on Google, so
that more clients can see your business when searching topics related to your
business.
If you have a Business Facebook Page, and on it you post a
link to your website, Google (and other search engines) will recognize this as
an “Authoritative Link” which puts you ahead of other businesses in the search
engine’s rankings.
The best way to market your business is to get started
online. Create a professional, personal website and host
it for just 5 dollars a month. Then connect it to social networking sites
to increase your client base. It is guaranteed to help you bring in more
clients by helping you legitimize your business in the online world.
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