Penetration Testing: Stay Protected and Make More Money

Online security is everything and if you are a successful business person, you know just how crucial it is to stay protected online.

Your own personal website must stay secure at all times if you want to increase your profits and make more money online. People trust secure companies. If your company has trusted security scans, website verification, and PCI security logos, then people will trust that your company cares about their online security, and they will make more purchases with you. It might seem far-fetched that just by showing your customers that you care about their online security they will have more trust in your company and buy more products more often from you, but it’s true. One way to keep websites safe and to give peace of mind to online consumers is by “penetration testing” your website.

Penetration Testing is a method of evaluating the security of a computer system or network by simulating an attack from malicious outsiders (who do not have an authorized means of accessing the organization's systems) and spiteful insiders (who have some level of authorized access). “The process involves an active analysis of the system for any potential vulnerabilities that could result from poor or improper system configuration, both known and unknown hardware or software flaws, and operational weaknesses in process or technical countermeasures. This analysis is carried out from the position of a potential attacker and can involve active exploitation of security vulnerabilities.”

Security issues uncovered through the penetration test are presented to the system's owner. Effective penetration tests will couple this information with an accurate assessment of the potential impacts to the organization and outline a range of technical and procedural countermeasures to reduce risks. Penetration testing is what makes sure that you and your consumers and safe and protected online. As you try to avoid computer hackers who are looking to steal your personal information, it is important that you are staying protected by using security scans and trust seals like the secure ones that industry leaders Trust Guard and McAfee offer.

As a consumer, we look online for purchases and companies that offer great things that we need and want. If we are educated and care about our online safety, we also look for is the foundational security of the websites we patronize. If we can see a secure trust seal at the top of the page on a website, we instantly know that our information is being protected. We feel safe and trust the company, I know that I do.

When I see a company that uses trust seals, security scanning, and penetration testing, I feel out of harm's way and because I feel like the company is trustworthy and dependable, I usually buy from them. As business owners build trust, security, and rapport with their customers, they will know that by simply staying protected online, in part by performing penetration testing, they will be able to stay secure and make more money. Money isn’t everything, but knowing that your company can make more money by using security scans, is a great thing to think about.