How to Make a Customer Questionnaire

A questionnaire is a series of questions asked to individuals to obtain statistically effective information about a given topic. When correctly constructed and responsibly administered, questionnaires develop into a vital instrument by which statements can be made about specific groups or people.

Customer Questionnaires are frequently used in quantitative marketing research and social research. They are a valuable method of collecting a wide range of information from a large number of individuals, often referred to as respondents. For example, when your company or business has a group of customers, you want to offer a questionnaire to determine what it is about your company that they like as well as issues that your customers experience while using your product or service.

Inappropriate questions, incorrect ordering of questions, mistaken scaling, or bad questionnaire format can make the survey valueless, as it may not accurately reflect the views and opinions as intended by your customers. 

A useful method for checking a questionnaire and making sure it is capturing the intentional content is to test it often. An example of a successful customer satisfaction questionnaire is posted below.

Customer Satisfaction Survey Questionnaire

1. How did you find out about our products and services?

o   Media (television, newspaper, radio)

o   Internet

o   Word of mouth

o   Other

2. How often do you use our services/products? (Kindly pick one)

____Occasionally

____Frequently

____Never

____Often

____Very often

3. Which products/services do you find most appealing and satisfactory?

_________________________________________________________

4. On a scale of 1-5 when 1 is very bad and 5 is excellent, how would you rate the

above products/services? 1 __ 2__ 3__ 4__ 5__

5. Would you recommend our products and services to another person?

Yes             No

Kindly give a reason for your answer

________________________________________________________________________

________________________________________________________________________

6. How are the prices of our products and services?

Cheap

Affordable

Expensive

Very expensive

Give reasons for your answer

________________________________________________________________________

7. (i) Are our products readily available?

Yes                 No

Give reasons for your answer

________________________________________________________________________

What recommendations and improvements, if any, would you suggest?

___________________________________________________________________

___________________________________________________________________

You see how this questionnaire offers many open-ended questions, leaving room for the customer to vent and explain. This is what you want. The more the customer tells you about the products, the more your company can accommodate and make your customer satisfied.

Customer service is crucial to creating a successful business and with great customer satisfaction surveys and questionnaires you will be able to make your customers happy and make your business successful.

Utilize Your Customer Survey Tool Belt

Do you own your own business? Whether it be a small online business or a quickly expanding company, your customers should be your main priority to maintaining a successful business. Jeff Bezos, the CEO of Amazon.com relies fully on what his customers think of his company. Because of his outlook he has created a billion dollar company. Jeff states that “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”

What your customers think about the business you run or are a part of is essential to whether or not you will be triumphant. This is why it is so crucial to understand the necessities of having excellent customer service.

One of the most efficient ways to create customer satisfaction and build loyalty between you and your customers is by knowing how to utilize your customer survey tool belt. Customer satisfaction surveys are one of the key elements to making your customers happy. They allow your customers to give professional feedback on their experiences, rate your company, review your products, and critique any areas with which they were not satisfied. 

In your customer survey tool belt there are five indispensable tools that you need to use in order to get the most from your customers.

The first one is to keep your surveys short. People don’t want to spend a lot of time answering questions for you, so keep it simple. Ask the vital questions that will help improve your company and show that their input is important to you.

The second is to start with close-ended questions, which ties into keeping it simple. Be direct and straightforward. Get the answers you need and let the customer rank your business.

Next follow up with open-ended questions. This will give your customers the chance to vent and describe specifically what they did or did not like. These answers are the ones that will provide you with the most feedback to allow your company to progress and expand.

Know your audience. Make each question relate to your consumers, products, and your business. Be specific to your own business not generic. This will pull your customers in closer to you. It’s a good opportunity to build product/brand awareness with them.

Finally listen to them. Customer surveys are for your benefit, not the customers. Most of what they say is what you will need to do to be successful in your company.

As you utilize your customer satisfaction survey tool belt, your business will flourish and your profit will increase. Your customers create your company’s value. They can either tear it down or build it up. The choice depends on how you treat them. 

Review Solutions—Creating an Attitude of Legendary Customer Service

Is your business struggling? Even if your company is doing well, it could be doing better. Every day you should be thinking of ways to improve your customer relations until you obtain customer loyalty with every customer.

You see, customer relations and satisfaction is the one most important elements of a successful business. Sam Walton, the creator of Wal-Mart used this philosophy to the core, and look how successful has he become.  Mr. Walton quoted that “The goal as a company is to have customer service that is not just the best but legendary.” He wanted legendary customer service! Why? Because he knew that without the customer your business is absolutely nothing.

Customer rating and review systems are an efficient way to make your customers happy. They let your customers know that you care about what they have to say, and it indirectly builds rapport with them.

If you already know the importance of customer reviews, but still find yourself lacking in the customer service area, you might want to review these crucial review solutions to help make you and your business more money.

1.      

Focus on your customer. When you know your audience, what they like to hear, and how you can relate to them, you will create a bond that will increase your customer loyalty. Reward your customers for participating in your surveys. This shows them that not only do you want to hear what they have to say, but that you are willing to change things based on their relevant imput. Making your customers feel important will make your profits increase. So spend a little to make a lot.

2.       Don’t waste their time. Keep your surveys short, to the point, and vital. Ask questions that you know will help your business grow. If you think you are lacking in an area, ask the customers what they think. Their opinions could take your company to the next level.

3.       When your customers take the time to fill out a review for your business READ IT!!!! Don’t just set it off to the side to do another day. These reviews are a reflection on your business. If your customers aren’t willing to fill out a survey, they probably won’t be willing be buy again from you and they probably won’t refer your company to their friends and family.

The Vice President of British Airways, Donald Porter, said another great statement about customer service that kind of sums everything up. He said, “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” By knowing these review solutions you can fix things when they go wrong and build a business that is going to last for generations. Your company deserves to grow and profit, even in this recession. So make your move; acquire an online customer review survey company to help you make more money more often. 

Handling Customer Complaints: From Sour to Satisfied

Sometimes customers and people in general can be a pain; stubborn, uncooperative and insubordinate. However, as a business owner or manager over customer service, you have the responsibility to make customers with complaints into loyal customers.

But how do you change your customers’ attitudes from being sour to being satisfied?
I have worked in customer service for seven years and I have absorbed several strategies for making angry customers happy. Here they are:

1. Initially, don’t say a word. The best thing to do when dealing with an angry, venting customer is to simply listen. Don’t try to talk; don’t try to solve anything right off the bat, just listen. Often times all the customer needs is someone to hear them out. After they get everything off their chest, they will feel relieved, and then it will be much easier for you to relate to them and explain your policies and handle customer complaints more efficiently.
2. Help the customer feel that you care about them and are genuinely interested in solving the issue in their favor. If the customer feels like you are on their side, they will instantly become more understanding and corporative. The best thing you can do immediately after being ‘scolded’ by your customer is to say, “Let me see if I understand you, Joe.” And then repeat back what you heard him say.
3. Make a Friend. If your customers feel close to you, like they can trust you, they are going to be more willing to listen to you and understand what you are explaining to them. Always build rapport with your customers. One of the best ways to do this is to learn a little about them and always call them by name. Make them feel important to you and to your business. If a person trusts your company and you personally, not only will you make more sales and profit, but you will also create a bond of loyalty with your company.
4. Offer extra support. You always want a back up route to make your customers satisfied. Customer surveys are an excellent way to do that! If you offer your customers a chance to talk to you and then fill out a satisfaction survey as well, they will feel like their opinions really do matter, because they do. Give your customers a chance to vent through email systems and customer satisfaction surveys.

Handling customer complaints can be tricky and stressful, unless you know some of the necessary techniques needed to make your customers happy. So remember to listen, let customers with complaints know that you understand the issue, build rapport with them, and offer them customer surveys. As you do this you will create excellent customer service and make satisfied customers out of sour ones.

Interacting With Your Customers

Henry Ford, one of the world’s largest business owners said once that “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” As a business owner, how often do we really think about the need for positive customer interaction?

 I’m sure that when your business first began, customers were everything. That’s because you needed them to survive. And now, as a company profits more and more and as it grows larger each day, many business owners tend to forget about the importance of our customers and how much we really need them.

According to Mr. Ford, the customer pays the bills. They control the profits and expenses, they market for you by word of mouth, and they decide whether your business will succeed or fail.

Because of this massive yet sometimes forgotten control that customers have on businesses, it’s important to understand how to properly interact with them. If you want your business to succeed, then you must give them what they want – not what you think they want or what you want for them.

Having an unhappy customer is kind of like being a hostage at a bank robbery. Business owners must be calm, collected, and give the customer what he or she wants. Here are some tips for getting out of the situation unscathed.  

1.      

Find out why they are not happy. Read their body language to tell what mood they are in and how upset they really are. Ask them open-ended questions to get them to explain what is bothering them.

2.      Listen to everything they have to say. When the robber is talking about why he is robbing the bank and what his demands are you do not interrupt him, you simply listen until he feels like he has been heard completely.

3.      When you know what he wants, build rapport with him. Relate to your customers and become a friend that they can trust. Talk to them, listen to them, and ask them what they think would be fair to make it right with them. Sometimes they don’t even want to be reimbursed. Sometimes they just want someone to listen to them.

4.      Try to make accommodations that will satisfy your customers. Often times the customers themselves don’t even know what they want, they only know that they are upset. So reason with them, comfort them, and give them more than what they ask for.

Customer interaction is the foundation upon a successful business. As we learn to interact positively with our customers and make them happy, we will watch our companies make more money, and have more customers to create a growing business. Remember that the customer pays your wages, so make them satisfied. 

Get a Social Media Marketing Coach That Won’t Rip You Off!

It is true that there are many online companies who want to steal your money! They want to take advantage of you, hoping that you don’t fully know what you are doing when it comes to social media marketing. Even if you do know what you are doing and how to use some social media sites to your advantage as an online business owner, there are dozens of social media sites used all over the world and only one company that teaches you how to use several of them for less than the cost of learning how to use one of them.

Mari, for example, will teach you in a very detailed manner how to utilize Facebook. Greg shows you everything you need for Twitter. Alaina will show you how to take advantage of Dropjack and Posterous. But you know what, these people only offer you bits and pieces of the social marketing puzzle, and half of the pieces may not even fit any more!

It is ridiculous, and yet everyday business owners new to the world of online marketing hand over thousands of dollars each trying unsuccessfully to learn about social media. When it comes down to social media marketing and consulting, you need to use every aspect of networking and put it all together. There are a few companies like Building Social Equity that provide detailed knowledge of several social media sites at an 

exceptionally reasonable price.

My Uncle Joel, wasted over $5,000 trying to increase his social media online. The company offered him thousands of products saying they would help him make more money, and all they did was empty his wallet, leaving him with a thousand piece puzzle and no photograph of how to put the pieces together.

If you really want to increase your profits online and improve your social media networking techniques to become successful, you need to utilize a company that will teach you how to utilize all the different networking sites, giving you a photograph and even helping you piece the internet puzzle together.

Don’t waste $5,000 like my uncle Joel did. Don’t even waste $1,000. Social marketing strategies are valuable and useful but shouldn’t be that expensive! Building social equity with online consumers, vendors, and other competitive and complementary online business owners will give you the tools you need to succeed.

Ogden Dentists Are The Best!

If you live in the Ogden, Utah area, then you are aware of all the rumors that float around demoting the beautiful Ogden canyons. Some people tend to categorize Ogden as being an older city that doesn’t really have much to offer. However, they are seriously mistaken. Ogden really is a gorgeous city with glorious mountains, exceptional shopping and great fishing spots. From the big city, to the quite woods, the Ogden area has it all. They also have some of the best restaurants like ABC Mandarin and Bella’s where you can taste delicious ethnic foods.

Ogden’s Dentists also happen to be the best! Dental practices in Ogden, (since there are some low income areas) deal with some of the most difficult and decayed teeth. They come across hard fixes and intense dental care, but they always find a professional, safe, and healthy way to overcome their obstacles and succeed. They can make any mouth have a bright white smile again, and they are passionate about their job!

You deserve to have a dentist that is going to demonstrate the care and skill you deserve. Online you can find the Ogden Dentist closest to you that will be able to take care of your teeth in the best way possible. My sister fixed her crooked smile. Now it is straight and beautiful, and she just can’t stop smiling! She has the brightest smile now and it is all because of an Ogden-Area Dental Office.

Your teeth are a big part of who you are and how you look. You should have the best dentist that is available to you in your area. By being able to see ratings and reviews on local dentists, before you have your work done, you can choose the right dentist for you. Don’t be discouraged by negative Ogden rumors, search online and read the reviews and you will be amazed by how many caring, professional, personal Ogden Dentists there are.

So what are you waiting for? Make your smile beautiful today! J