How Online Log Storage Can Increase Profits

What is Online Log Storage? Internet servers can provide a number of formats to gather information and data in the form of web logs. "Text-based" flat files are what online programs use to compile log storage.

Online web analytic software programs are the best way to compile your online traffic data into log storage. By transforming this information about your website into log storage data, you will be able to better understand what you need to do to improve your online business. 

Unless you have studied how to use SQL servers and html writings, it is going to be difficult for you to decipher what your computer is telling you from the text-based files your computer stores with your website information. However, by investing in a web analytic software tool, not only will it decipher what information is being captured behind the scenes of your website, but it will also help you organize this data, helping you understand specific steps you can take to help increase profits.

Some of the information that will be organized using online log storage is listed below. You can take necessary action to read this data and make the needed adjustments to better your online business strategies, helping you increase your traffic generation.

Traffic Location

 
            Which site or sites do most of my customers visit before purchasing? Do they visit my main web page, a blog site, or a social networking site?  If your customers visit a specific site more than others, try promoting that website more, improving its appearance and quickening its functionality. 

Traffic Longevity

            How often are customers on my website before they either purchase my product, or leave? If customers are leaving your website without even looking around, you need to adjust your site to make it more intriguing.

Traffic Sources

 
            What routes are my customers taking to get to each specific site? What keywords are they typing in? What articles are they reading? This information can help you know how to increase your traffic generation by writing articles and otherwise utilizing the specific keywords that your customers are using the most.

Investing in an online web analytic software program that utilizes log storage to condense and organize information is one of the smartest ways to help increase online profits. 

Interacting With Your Customers

Henry Ford, one of the world’s largest business owners said once that “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” As a business owner, how often do we really think about the need for positive customer interaction?

 I’m sure that when your business first began, customers were everything. That’s because you needed them to survive. And now, as a company profits more and more and as it grows larger each day, many business owners tend to forget about the importance of our customers and how much we really need them.

According to Mr. Ford, the customer pays the bills. They control the profits and expenses, they market for you by word of mouth, and they decide whether your business will succeed or fail.

Because of this massive yet sometimes forgotten control that customers have on businesses, it’s important to understand how to properly interact with them. If you want your business to succeed, then you must give them what they want – not what you think they want or what you want for them.

Having an unhappy customer is kind of like being a hostage at a bank robbery. Business owners must be calm, collected, and give the customer what he or she wants. Here are some tips for getting out of the situation unscathed.  

1.      

Find out why they are not happy. Read their body language to tell what mood they are in and how upset they really are. Ask them open-ended questions to get them to explain what is bothering them.

2.      Listen to everything they have to say. When the robber is talking about why he is robbing the bank and what his demands are you do not interrupt him, you simply listen until he feels like he has been heard completely.

3.      When you know what he wants, build rapport with him. Relate to your customers and become a friend that they can trust. Talk to them, listen to them, and ask them what they think would be fair to make it right with them. Sometimes they don’t even want to be reimbursed. Sometimes they just want someone to listen to them.

4.      Try to make accommodations that will satisfy your customers. Often times the customers themselves don’t even know what they want, they only know that they are upset. So reason with them, comfort them, and give them more than what they ask for.

Customer interaction is the foundation upon a successful business. As we learn to interact positively with our customers and make them happy, we will watch our companies make more money, and have more customers to create a growing business. Remember that the customer pays your wages, so make them satisfied. 

Get a Social Media Marketing Coach That Won’t Rip You Off!

It is true that there are many online companies who want to steal your money! They want to take advantage of you, hoping that you don’t fully know what you are doing when it comes to social media marketing. Even if you do know what you are doing and how to use some social media sites to your advantage as an online business owner, there are dozens of social media sites used all over the world and only one company that teaches you how to use several of them for less than the cost of learning how to use one of them.

Mari, for example, will teach you in a very detailed manner how to utilize Facebook. Greg shows you everything you need for Twitter. Alaina will show you how to take advantage of Dropjack and Posterous. But you know what, these people only offer you bits and pieces of the social marketing puzzle, and half of the pieces may not even fit any more!

It is ridiculous, and yet everyday business owners new to the world of online marketing hand over thousands of dollars each trying unsuccessfully to learn about social media. When it comes down to social media marketing and consulting, you need to use every aspect of networking and put it all together. There are a few companies like Building Social Equity that provide detailed knowledge of several social media sites at an 

exceptionally reasonable price.

My Uncle Joel, wasted over $5,000 trying to increase his social media online. The company offered him thousands of products saying they would help him make more money, and all they did was empty his wallet, leaving him with a thousand piece puzzle and no photograph of how to put the pieces together.

If you really want to increase your profits online and improve your social media networking techniques to become successful, you need to utilize a company that will teach you how to utilize all the different networking sites, giving you a photograph and even helping you piece the internet puzzle together.

Don’t waste $5,000 like my uncle Joel did. Don’t even waste $1,000. Social marketing strategies are valuable and useful but shouldn’t be that expensive! Building social equity with online consumers, vendors, and other competitive and complementary online business owners will give you the tools you need to succeed.