Where to Display Your Website’s Trust Logos

 Where should you display your website’s trust logos to help build your trust with online consumers? Multiple Trust Logo and Security Seal providers recently found that with each website there is a “trust index.” This “trust index” is a range from 1-100 where you are able to see how much your customers actually trust your website. On average, most web visitors are at 61.5 points out of a possible 100 on this trust scale. That means that your average web visitor is extremely suspicious and untrustworthy. If it were a school grade, rates the overall trustworthiness of unfamiliar websites rank just above an “F.”

 

This is exactly why security & trust logos exist. They were created and designed to bring outside credibility to your online business. They help reinforce and provide proof to new consumers so that they will trust your website.

However, it is not only important for you, as a business owner, to display trust logos on your website. You must also know where to put your trust logos to best help increase your client’s level of trust.

It has been proven that the more clear and bold your trust logo is, the more credible your website will appear for your consumers. If you want to have an A+ trusted website, it is crucial that you post your web logo at the top of your website in an un-cluttered place. You should also have a trust logo or security seal boldly posted near all check out carts and on all your checkout pages.

By doing this, customers are guaranteed to feel more secure when purchasing your products. This will increase the number of visitors who convert into customers. When consumers feel like they can trust the website, more often than not they are going to purchase products there. Then, if they are satisfied with the products and services they receive, and they now trust your website, they are going to return again and again as long as you provide exceptional service.

By displaying your trust logos at the top of your website and on all checkout pages, your customers are going to trust your business more and become loyal, life-long customers.