How to Comfort Your Customers and Ensure More Sales

 

As a business owner, it is crucial to be aware of what consumers want. You must know what type of

products your customers are looking for, the pricing options they think they deserve, and anything else it will take to close the sale. With your online business, the number one way to close an online sale from your website is to instill within your clients the sense that they can trust you.

Online consumers are worried about three main things when it comes to making purchases.

1.     1.   Customer’s Sense of Security. Think about it, when you visit a website to purchase something online, your main concern is usually: “Is this site secure and legitimate? If I purchase a product on this site is my credit card information going to be breached? Will an outside party access my information?”

These are things that your customers are thinking about when shopping online. You want to eliminate these thoughts and assure your visitors that your website is secure and that they can feel safe when they are visiting. The best way to do this is have a secure Trust Seal / Security Logo boldly displayed on your website.

2.   2.    Trusted Business. In a recent survey by Trust Guard, the leader in website security and verification,it was found that 81% of all internet users want to know that the website they are on is a company they can trust. Consumers are worried about not getting good service or worse, getting ripped off. Because of this, they are hesitant to purchase online unless they feel that your website is an honest, legitimate website.

In the survey, experts found that one of the best ways to help comfort your customers is to include contact information for online business owners. Internet users and consumers said that when they have access to a website’s email address, street address and phone number, they are more willing to purchase the products and services offered. When your clients feel like they can contact you if there are issues, they will feel more comfortable making the buying decision.

3.    3.   Personal Privacy. The third highest concern of online customers is their privacy. They want to know that if they give you their email address that you will not be sharing it with any other businesses. 76% of internet users think that if their personal information is going to be shared with other businesses, they will automatically leave your website.

Business owners should comfort their customers by letting them know that their information is secure and private. Make it clear to them that you value their personal privacy and guarantee the concealed privacy of everything that takes place while they are on your website.

To be a successful business owner, it is important to assure your customers of your privacy policies, your business entity and your security are above reproach and that your website deserves to be trusted, giving your customers the comfort they need to make the purchase.