Find a Third-Party Entity to Secure Your Website

Website security and constantly testing against that security are extremely critical parts of the success of your online business. Statistics show that having a secure website should be business owners’ first priority. It is so important for the fact that a secure website proves your business’ credibility. Security trust seals display the protection you are offering your online visitors.

When you, as an online business owner understand the importance of website security, you will be able to take the needed steps to properly implement online security like daily scanning. These practices will help you generate a more successful and profitable online business.

The first step to having a secure business is to find a third-party security trust seal and scanning provider that you can trust. You want to find a business that will take the first three steps to help you become a secure website:

1.     1.  Daily perform a security scan on your website. These scans find vulnerabilities accessible by viruses and hackers and provide specific instructions on how to eliminate them from the website. By having a third-party trust seal provider perform a security scan, you will know that you area secure website that is ready to process credit cards for your customers and accept their email addresses.

2.      2. Display a respected, third-party trust seal. Once you have had a security scan preformed, a trust company can provide you with a security trust seal or logo and accompanying security certificate. As soon as you obtain the code, copy and paste it to your website. You want all of your clients to know that you are a secure website that they can trust.

3.      3. Let your third-party trust seal provider help you increase your sales! When you display this trust seal to your website you will be able to almost instantly see the increase in your sales. 

How to Comfort Your Customers and Ensure More Sales

 

As a business owner, it is crucial to be aware of what consumers want. You must know what type of

products your customers are looking for, the pricing options they think they deserve, and anything else it will take to close the sale. With your online business, the number one way to close an online sale from your website is to instill within your clients the sense that they can trust you.

Online consumers are worried about three main things when it comes to making purchases.

1.     1.   Customer’s Sense of Security. Think about it, when you visit a website to purchase something online, your main concern is usually: “Is this site secure and legitimate? If I purchase a product on this site is my credit card information going to be breached? Will an outside party access my information?”

These are things that your customers are thinking about when shopping online. You want to eliminate these thoughts and assure your visitors that your website is secure and that they can feel safe when they are visiting. The best way to do this is have a secure Trust Seal / Security Logo boldly displayed on your website.

2.   2.    Trusted Business. In a recent survey by Trust Guard, the leader in website security and verification,it was found that 81% of all internet users want to know that the website they are on is a company they can trust. Consumers are worried about not getting good service or worse, getting ripped off. Because of this, they are hesitant to purchase online unless they feel that your website is an honest, legitimate website.

In the survey, experts found that one of the best ways to help comfort your customers is to include contact information for online business owners. Internet users and consumers said that when they have access to a website’s email address, street address and phone number, they are more willing to purchase the products and services offered. When your clients feel like they can contact you if there are issues, they will feel more comfortable making the buying decision.

3.    3.   Personal Privacy. The third highest concern of online customers is their privacy. They want to know that if they give you their email address that you will not be sharing it with any other businesses. 76% of internet users think that if their personal information is going to be shared with other businesses, they will automatically leave your website.

Business owners should comfort their customers by letting them know that their information is secure and private. Make it clear to them that you value their personal privacy and guarantee the concealed privacy of everything that takes place while they are on your website.

To be a successful business owner, it is important to assure your customers of your privacy policies, your business entity and your security are above reproach and that your website deserves to be trusted, giving your customers the comfort they need to make the purchase.

Where to Display Your Website’s Trust Logos

 Where should you display your website’s trust logos to help build your trust with online consumers? Multiple Trust Logo and Security Seal providers recently found that with each website there is a “trust index.” This “trust index” is a range from 1-100 where you are able to see how much your customers actually trust your website. On average, most web visitors are at 61.5 points out of a possible 100 on this trust scale. That means that your average web visitor is extremely suspicious and untrustworthy. If it were a school grade, rates the overall trustworthiness of unfamiliar websites rank just above an “F.”

 

This is exactly why security & trust logos exist. They were created and designed to bring outside credibility to your online business. They help reinforce and provide proof to new consumers so that they will trust your website.

However, it is not only important for you, as a business owner, to display trust logos on your website. You must also know where to put your trust logos to best help increase your client’s level of trust.

It has been proven that the more clear and bold your trust logo is, the more credible your website will appear for your consumers. If you want to have an A+ trusted website, it is crucial that you post your web logo at the top of your website in an un-cluttered place. You should also have a trust logo or security seal boldly posted near all check out carts and on all your checkout pages.

By doing this, customers are guaranteed to feel more secure when purchasing your products. This will increase the number of visitors who convert into customers. When consumers feel like they can trust the website, more often than not they are going to purchase products there. Then, if they are satisfied with the products and services they receive, and they now trust your website, they are going to return again and again as long as you provide exceptional service.

By displaying your trust logos at the top of your website and on all checkout pages, your customers are going to trust your business more and become loyal, life-long customers.