Doing business online is convenient in today’s quick-paced, advancing world. However, purchasing things online can also be sketchy, if you can’t trust the website. This is why it is important to know how to trust a website.
The main thing to look for is a secure trust seal. Besides having
an SSL certificate, most secure websites will display a third-party security
seal on their main page to show consumers that their information is kept
private and secure.
So, what is a
Trust Seal? A trust seal is an image or logo that online business owners can
obtain for their website from trusted third-party verification companies like
Trust Guard.
This trust
seal is not easy for business owners to acquire. In order to have a trust seal
displayed on your website, businesses must go through a series of privacy,
business identity and website and server security vulnerability tests to see if
they are processing credit cards safely. They must be PCI
Compliant
to obtain one of these trust seals.
Being PCI
Compliant means that you comply with all of the security standards of the
Payment Card Industry. In order for a business to be compliant they are also required
to take a self-assessment questionnaire. This verifies that they are running
credit card transactions securely. This SAQ goes through a detailed set of
questions that must be answered correctly in order for the business owner to be
approved as a PCI Compliant company.
Also, to obtain
a secure trust seal, the website and server have to go through a security scan.
This security scan goes through the business owner’s website and internet to
check for viruses and ensure that everything is protected. This decreases the
chances of allowing hackers to access and infiltrate the site.
When
purchasing a product online, it is important that consumers know whether or not
they are visiting a website that can be trusted. The best way for consumers to
know if they can trust a website for online purchases
is to see if the site has a security seal boldly displayed on it.
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