What Trust Logos Can Do for Your Online Business

Do you know what Trust Logos can do for your online business? Millions of business owners conduct their business online. They have websites connected to social networking sites, because they understand that this is a proven method to increase their customer base. 

Of these millions of businesses, about 85% of them (the most successful online companies) use Trust Logos to enhance the level of trust visitors have when coming to a new website. Trust logos convey a message of security and honesty to consumers.

When your customers visit your business website, they are interested in your services. But in most cases, consumers won’t buy from someone they do not trust. Many statistical case studies have shown that websites that have a trust logo displayed on the top of their front page, almost immediately increase conversion rates by as much as 30%.

When you have a trust logo displayed on your website,consumers don’t just see a logo, they see that this is a website they can trust. The purpose of a trust logo is to allow your customers to identify a qualified, respected security verification organization likeTrust Guard, Norton, and MacAfee. When your online visitors recognize the secure trust logo on your site, they know that the company values its security as well as the safety and security of their visitors.

When consumers feel a sense of security, they are more willing to purchase products. This increases conversion rates and ultimately your business’ profits.

The best way to have trust logos do more for your business is to post them to your website correctly.

1.      Don’t display more than two Trust Logos on your website. Having too many trust logos tells people that you are trying too hard to gain their trust and research shows it actually makes them trust you less. If your site has too many trust logos, it is guaranteed to actually have the opposite effect and reduce your conversion rate.

2.      Place the trust logo on the top right hand side of your website. You want this to be seen right from the beginning of the buying experience but you don’t want it to over power the rest of your site. Keep it small and simple. Big enough for consumers to notice, but no so big that it is distracting.

Just by adding Trust Logos to your website you will be able to create an all around more successful business. It is easy, inexpensive and guaranteed to almost instantly increase your conversion rates. People purchase products from companies they trust, and that is a fact.