Anyone can write an article and post it in an article directory or social media site. But for your article to be powerful enough to take potential clients to your website, there are a few things it should include. Below we have listed the top ten ways to write an eye-catching, traffic-generating article that will bring your online business more money more often.
What we haven’t included is the basics: correct grammar and proper spelling. If you understand the value of article writing but are concerned about your writing ability, contact an online article and submission company. They will either write it for you or edit what you write.
1. Use a Catchy Title. This first step is tricky depending on your industry and market. The key is to find out what questions your soon-to-be customers are asking then answer it for them. If your article doesn’t have a title that answers a question, solves a problem, or peaks someone’s interest, nobody is going to read it!
2. Make It Real. In your article you want to include personal experiences that will allow your readers to relate to the words you are saying. If a customer feels that they can relate to you, then they will want to purchase a product from you, and you will be able to make more sales. So build rapport and keep it real.
3. Be Trustworthy. Keep all the facts straight. Do a significant amount of research before writing your article. Don’t degrade your competitors. And don’t pretend to be a third-party and stay stuff like, “Hi, I am not affiliated at all with ‘this’ product, but I use it every day and I love it!” People can see right through sneaky, dishonest salespeople.
4. Be Informative. State your facts, use statistics and stay organized. Relevant quotes always make articles more professional. There are tons of online sites that can help with information like ask.com and Wikipedia. Youtube.com is getting more and more relevant as informational videos become more available.
5. Keep it Clean. Never clutter up your article with too many links or keywords. This could distract your reader from the information provided and make them feel like they are being sold. People who feel like they are being sold, don’t buy. People who feel that you are resolving their issue or filling a need, buy.
6. Be of Service. If you are working at a restaurant that doesn’t serve breakfast after eleven in the morning and a customer asks if there is anyone in town that does, give them the directions to the nearest Denny’s or Village Inn. They will appreciate your willingness to help them.
7. Stay Relevant. If your article is about how our range of motion in our hands and arms indicates our capacity to receive, don’t talk about your training course on becoming a body language expert. Give them a link or two back to your site where, if they were captivated by your informative article, they will find out about your training course and sign up for it.
8. Look Your Best. Make sure there are spaces between paragraphs and that your paragraphs are short. It makes them easier to read. It is fun to test out new fonts and be creative, but leave this for your website – not articles. You don’t want the font to distract from the message.
9. Be Easy Going. Whenever you can, use articles to tell a story. You want the reading experience to be enjoyable. Try not to use college graduate-level words or industry-specific phrases unless you explain them. One of the best ways to test if your article is ‘readable’ is to read it out loud.
10. Have Fun! That is the one of the most important steps to writing an effective article. Enjoy yourself! Don’t be afraid to show a little of your personality in your writing. If people fall asleep while reading, they probably won’t purchase your product. Entertain them. Give them hope!
For a more comprehensive report on article writing, visit http://SocialMarketingLive.com/Article-Writing-Report
There could be thousands of people all around the world looking for what you have to offer. They just don’t know that your product or service exists. The next time they do a search relevant to what you have to offer, help them know where to find what they need by writing relevant articles and then posting them online.
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