Making the Most of Web Analytics

If your business is successful, chances are you are using a web analytics tool. However, if you have never utilized web analytics before, it is going to be difficult for you to know how to take the data you receive and understand how to easily interpret it. 

Web Analyzers connect with your IP addresses and view the contact coming and going to each desired website. For example: if you use web analytics to connect with your main business website, they will be able to tell you how many visitors are coming to your website each hour, where they are coming from, how long they are staying, whether or not they are purchasing the products after visiting your site, etc.

By having all of this incredible information, the next step is to learn how to make the data work for you to make your business run more effectively.

1.                  How are your customers getting to your website? Do you have business information posted on other social media sites?

a.       If not, you may want to. One of the best ways to generate the traffic coming to your website is to create more options for your customers to find your website. For example, with my online business, I love using HubPages and Drop Jack to write articles and post links that will direct customers to my website. I have found that by doing this, I nearly double my traffic generation.

b.      If you do use other social networking sites to increase the amount of customers heading to your website, you will want to take the next step and find out where your customers are coming from. Do most of your customers start out by viewing your company’s Facebook page and from there they purchase products linked to your website? Or do they find your site by searching specific keywords in Google that take them to an article you have written? However your customers are getting to your site, this information you help you be more productive in your marketing program.

2.                  Utilize the site origins where your customers begin before they purchase a product and improve them. Brainstorm with your co-workers and think of ways to improve your social networking sites. Offer promotions that will attract more sales and more visits and write more articles that will make consumers want your services. This is the fun part. I love thinking of new ways to improve my business – especially when I know where to focus my efforts.Web analytics help me know where to spend my time and advertising budget.