How to Effectively Use Web Analytic Tools

Whether you just set up a website for your business or have had a website for a while, it’s probably a good bet to believe that you are interested in figuring out how to know who is visiting your site.

Where are visits coming from? At what time in the day are they coming? Did one of your timed, online promotions influence them enough to click to your site? With the assistance of web analytic tools like the Apache Log Analyzer, all your traffic-centered questions can be easily answered.

If you are only getting a few visitors daily, this log analyzer might be overkill, otherwise, it’s an investment that will pay for itself over and over again. A consistent review of your traffic willgive you the tools to increase your traffic generation and eventually make more money.

Step 1.             Invest in a web analytics tool like the Apache Log Analyzer.

Step 2.             Initiate the analyzer on your website. Make sure you are collecting all necessary data including Web logs, CGI logs, form-to-email requests and any other data that your website generates.

Step 3.             Analyze your Collected Data. This is the fun part. By analyzing the data you have collected with your Apache Log Analyzer, you will be able to find traffic-generation trends. Look for information that will help you be able to bring more customers to your website:

·         What pages do most people visit?

·         What articles do most clients read?

·         Do most people visit at specific times?

·         What is the average length of time your readers visit each web page?

·         What outside websites are you linking to?

Step 4.             Once you have the data, Act upon your web log analysis. For example, if most of your customers are visiting a specific page, consider what you could do to convert more of the visitors to that site into paying customers. Brainstorm with team members about what you can do to increase traffic generation to other, potentially more important pages.

The brainstorm can start with Google Adwords, include social media campaigns, and end with content marketing. If your customers are visiting a page and then leaving almost immediately upon arrival, consider updating the layout of the website to make it more inviting.

By effectively utilizing web analytics tools like the Apache Log Analyzer, you will be able to consistently increase your generated traffic and in turn, make more money.